A1 Pop-up Stores are temporary shops for testing new catchment areas and concepts. A modular system was developed for this application, which can be used both freestanding in malls and in small shops. It is based on a basic grid of 60×120×240 cm and the basic shapes house, box and table. Depending on requirements, the elements can be combined to form a wide variety of constellations. These are complemented by honeycomb elements and pop-art graphics in the corporate colours.

Client A1 Telekom Austria Group

Year 2021

In cooperation with: SPACEPLUS ARCHITEKTEN Renderings: Clemens Lenhart